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Author
Pub. Date
[2014]
Language
English
Description
"Power Relationships gives readers a unique, entertaining guide to relationship success at work and in life. Each of the 26 laws is illustrated and explained using a compelling, real-life story that shows how to implement it. The second section of the book presents 16 common relationship challenges with specific solutions."--The publisher.
Author
Pub. Date
[2011]
Edition
First edition.
Language
English
Description
In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them.
Focusing on the United States, Bakan looks at: how marketers target children to manipulate their vulnerable emotions, cultivate compulsive behavior, and addle their psyches with violence, sex, and obsessive consumerism; the dramatic increase in children's chronic health while corporations...
Author
Pub. Date
[2012]
Language
English
Description
Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior-great stories.
With insights from mythology, advertising...
46) Waiting
Pub. Date
[2005]
Edition
2-disc deluxe edition.
Language
English
Description
Dean and Monty are two longtime friends who work as waiters as Shenanigan's, a "fun" chain restaurant. Both have been working at the restaurant for about four years and it has only recently occurred to Dean that he has nothing to show for his life but a community college diploma and his name tag from work. He has developed a sudden urgency to make something of himself. Monty, on the other hand, is more interested in making time with the women on the...
Author
Pub. Date
[2011]
Language
English
Description
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media...
Author
Pub. Date
2014.
Language
English
Description
"Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market....
Author
Pub. Date
2021.
Language
English
Description
"Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer...
Author
Series
Pub. Date
[2017]
Language
English
Description
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
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